The $5 Billion Wedding Flower Opportunity: How Couples Are Preserving Memories Beyond the Ceremony
Each year, more than two million couples in the United States spend over $5 billion on wedding flowers—arrangements that play an important role in the celebration but are often discarded shortly after the event. A growing number of couples are choosing to preserve these floral keepsakes, turning them into lasting mementos of their special day.
For Keeps Florals, a San Diego-based wedding flower preservation company, is leading this movement by offering professional pressing and framing services that transform bridal bouquets into elegant keepsakes, preserving the emotion and significance of the wedding day and preventing these valuable and cherished goods from going to waste.
Why Wedding Flower Preservation Is Gaining Popularity
While couples typically spend between $2,200 and $2,700 on wedding flowers, less than 1% of that budget is usually allocated to preservation. This represents a significant opportunity—not only for couples seeking sustainable options but also for florists, planners, and venues interested in offering added value.
The floral preservation market, currently valued at approximately $50 million in the U.S., is projected to grow to over $270 million by 2031. This growth reflects a shift in how wedding flowers are appreciated and remembered, including in California’s vibrant and diverse wedding industry.
The Environmental Case for Preserving Bridal Bouquets
Beyond sentimental value, flower preservation offers a practical way to reduce floral waste. An estimated billions of dollars worth of fresh flowers are discarded annually, contributing to unnecessary landfill waste and environmental impact. By preserving flowers, couples can extend the life of their arrangements and create heirlooms that honor their story while supporting more sustainable practices.
The infographic below highlights the gap between floral spending and preservation, along with the environmental costs of floral waste. It is designed to encourage dialogue within the wedding and floral communities.
~infographic coming~
How For Keeps Florals Turns Blooms into Heirlooms
Couples interested in preserving their wedding flowers can view examples of custom designs and framed bouquets at www.forkeepsflorals.com and follow the company on Instagram at @forkeepsflorals. Each piece is created with care, craftsmanship, and sustainability in mind, offering a tangible way to revisit the memories of the day.
About For Keeps Florals
For Keeps Florals is a San Diego-based wedding flower preservation company dedicated to transforming bridal bouquets and floral arrangements into timeless keepsakes through professional pressing and framing services. Serving couples across California and beyond, the company focuses on craftsmanship and sustainability to help preserve life’s most cherished moments.
Media Contact:
For Keeps Florals
Email: hello@forkeepsflorals.com
Phone: (209) 840-4679
Website: www.forkeepsflorals.com
Instagram: @forkeepsflorals
Sources & References:
Number of weddings in the U.S.: over 2 million annually (wedding.report)
Average wedding flower spend: $2,200–$2,700 (brides.com, theknot.com)
Floral preservation market size: approx. $50 million, projected to reach $270 million by 2031 (precedenceresearch.com, globenewswire.com)
Total U.S. wedding market: $63 billion annually (wedding.report)
